X Has Lost Another 30% Of Its Advertisers. Elon Musk Has Responded By Posting More. This Is The Strategy.
Internet X (formerly Twitter) continues its long, documented journey away from advertising revenue and toward a subscription model that has 1.3 million paid subscribers in a world of 8 billion people. Musk's response to every quarterly decline is to personally post 47 times that day. It is not clear this helps. It is clear he enjoys it. By Chronically Online Correspondent | May 11, 2026 | Internet THE INTERNET — Elon Musk bought Twitter in October 2022 for $44 billion. He renamed it X, fired most of the staff, reinstated banned accounts, alienated advertisers at a pace that industry analysts described as "historic," and began posting approximately 18 times per day himself — a workload that raises genuine questions about the bandwidth available for running Tesla, SpaceX, xAI, and the new SpaceX-xAI combined entity he merged for $1.25 trillion in February. X's advertising revenue has declined every quarter since the acquisition. Major brands — Apple, D...